Program Duration
Duration - 48 Hours
Accredited by
An ISO 9001-2015 Certified Company
Fexible Learning
In-center and online
Learn from
Industry Experts
Course Overview :
With a massive user base and powerful advertising tools, Facebook is a crucial platform for achieving brand awareness, customer engagement, and lead generation. Utilising Facebook marketing is essential for businesses aiming to fulfill their distinct marketing objectives.
Similarly, Instagram marketing is offering significant benefits to businesses, especially those focusing on a younger demographic and operating in visually-driven industries such as fashion, food, or travel. Instagram provides avenues for brand exposure, engagement, and collaborations with influencers.
Key Topics Covered :
» Structure your Facebook Ads like a Pro
» How to write Killer Ads in Facebook
» Facebook Ads and Compliance
» Advanced FB Remarketing Strategies and Profitable Bid Strategies.
» How to calculate ROI, ROAS(Return on Ad Spend)
» Custom Audience and Custom Conversions.
» Understand Campaign URL's and Device Targeting
» Structure your Facebook Ads like a Pro
» How to write Killer Ads in Facebook
» Facebook Ads and Compliance
» Introduction to Instagram, User name selection, Ideal Instagram Bio
» Instagram account Logo Creation, Content Curation and Creation.
» How to get Organic Hyper targeted followers on Instagram.
» Instagram Hashtags and generating Hashtags.
» Boosting Engagement on Instagram.
» Instagram Viral Post Hacks
» Affiliate Marketing
» Sales Automation Funnels Overview and how to set your intentions and goals to achieve.
» Digital Marketing Tools for Sales Automation
» Building your Custom journey
» Visual Design Tips - E-covers, fonts, product design, color psych
» Lead Generation Funnel Setup
» How to Set up Email Nurturing Sequence
» Drip Marketing Setup tour
» Set up your 1st Complete Sales Automation Funnel
» Understanding Last Mile Automation (Zapier). Capturing data, paths, SMS triggers, Payment Gateways setup.
Here are top three learning outcomes you can gain with this course
The ability to create and optimise highly targeted ad campaigns in Facebook, maximising ROI by reaching the right audience with compelling content.
The ability to create visually compelling and engaging content that resonates with your target audience, driving brand awareness, engagement, and conversion.
The proficiency in developing a cohesive social media marketing strategy that leverages the unique strengths of Facebook and Instagram platform to effectively reach, engage, and convert your target audience.
A Must-to-Have Skill for
» Entrepreneurs
» Marketing professionals
» Small Business Owners
» Students
» Freelancers